If you’re a fan of HBO (R) and its amazingly in-depth and detailed stories, characters and general mythology typified by shows like Westworld and Game of Thrones, you are going to be extremely excited by this news!
Starting on the 15th of September, HBO is going to start offering its service for FREE to AT&T customers that have an Unlimited Choice wireless plan. As an example, a customer on an Unlimited Choice plan will get unlimited talk, text data, and HBO for $60 per month. This freebie was previously only available on Unlimited Plus (its top-tier plan).
There are some questions with regards to the actual meaning of “unlimited data” on the Unlimited Choice plan as data speeds are capped at 3Mbps and there’s a monthly limit of 22GB, after which you can expect to have your data throttled.
Additional video services available to subscribers of both the Unlimited Choice and Unlimited Plus service (DirecTV, DirecTV Now, and U-verse TV) will continue to receive a monthly $25 credit that can be applied directly to their subscription. The addition of HBO is included for free and current HBO subscribers will no longer have to pay for access to the network.
As described on AT&T’s site, there are a couple of ways to take advantage of this content:
• If you currently subscribe to HBO through an AT&T video service – DIRECTV, DIRECTV NOW or U-verse TV – HBO will now be included for no added charge.
• If you subscribe to an AT&T video service but not HBO, you’ll automatically receive unlimited access to HBO as part of your wireless plan.
• If you don’t subscribe to an AT&T video service, you can access your HBO entertainment through the DIRECTV NOW and HBO GO apps.
From AT&T’s point of the view, this long standing partnership has been a key driver in the popularity of its unlimited wireless service, and HBO gains significantly more viewers, further increasing its popularity. What this means for us of course, is many more seasons of must see TV!