Cord cutting is a movement that is taking the world by storm. Every day people are joining this revolution, and media outlets and cable companies have started to take notice of.
For those that have just heard of cord cutting, this brings up the question, “What exactly IS cord cutting? What does it mean to be a cord cutter, and why are so many people doing it now?” Never fear, new comer. Today we will answer these questions that you have as we hope to welcome you to the cord cutting community.
What is Cord Cutting? A Definition
Cord Cutting (verb): The act of canceling your cable or satellite subscription in favor of a more affordable television viewing option. This can come in the form of on-demand streaming services such as Hulu and Netflix, or from the use of over-the-air broadcasting antennas. This action can save the individual in question tons of money as it concerns their monthly cable bill. It also gives them a more personalized television viewing experience.
(see also: Cha-Ching, Freedom, Happiness)
Who Are Cord Cutters?
The cord cutting community consists of individuals of all genders, races, and creeds. These individuals are sick of the high cost that cable and satellite companies are charging for their services. These prices have caused these people to defect en mass to more affordable and accessible TV viewing options. By doing so, they can save money for the more essential things in life.
This has not only lead to a decrease in the number of cable subscribers, which has put major cable companies on notice, but has lead to a growth of a close-knit community. This community has become dedicated to helping other cord cutters to find the best possible television experience for themselves as well as aiding in ways to view certain channels and shows without cable.
On average cord-cutters are 43 years old and account for 8% of the U.S. population. Only 35% of cord cutters are millennials
According to a Pew Research Center survey, 59% of American adults (ages 18+) still watch TV primarily through a cable/satellite subscription, while 28% utilize streaming services, and only 9% use digital antennas.
If you break it down into age groups the numbers get more interesting. Adults between the ages of 18-29 overwhelmingly choose streaming services and devices as a means to watch TV. 61% stream TV, while 31% have cable/satellite subscriptions and 5% use a digital antenna. As the age bracket goes up a few things happen: the percentage of cable subscribers goes up and the number of streaming subscribers goes down. The number of digital antenna users doesn’t vary much across age groups.
In addition to entertainment, people under 50 primarily get their news from the internet rather than network/cable TV.
To summarize, cord-cutting is the act of canceling your expensive cable subscription in favor of more affordable viewing options. The cord-cutting community is one that consists of many individuals who are dedicated to saving money on TV and helping others to do the same.
Now that you know what all the fuss is about, all that is left is to decide for yourself if you want to become part of this ever-growing movement. The cord-cutting family welcomes new members with open arms!